The Bicycle Industry’s Real-Time Premium Data Platform
Bicycle Industry Data Exchange
UI Design
Figma
Branding
Project Management
Role
Brand Development + UX/UI Designer
Client
PeopleForBikes
Tools
Coming Soon!
PeopleForBikes' Market Intelligence, is the bicycle industry’s  real-time premium data platform, delivering actionable insights across sales, category trends, forecasts, and consumer behavior. Powered by the Bicycle Industry Data Exchange (BIDE), PFB Market Intelligence is trusted, secure, and built for decision-makers. A brand identity, design system and landing page will be developed to introduce, explain, and promote PeopleForBikes’ new premium data platform to both current members and prospective partners. The landing page will serve as a dynamic sales and education tool scheduled for deployment in March of 2026.
Design
Style Guide
Color Palette
#24E4A4
Lime
#F47690
pink
#A584F3
purple
#12AFF0
cyan
#F6DD7F
sun
#F29662
pumpkin
#24E4A4
midnight
Catgory Colors + Icons
Helmets
Parts
Bikes
Services
Apparel
DTC
Dashboard Visual Design